Why Email Beats Ads for Retention
Paid ads acquire; email retains. Once someone buys, you own that relationship. No auction, no CPP — just margin. Brands that treat email as a performance channel often see 20–30% of revenue from owned lists.
The 5 Flows Every Ecommerce Brand Needs
- Welcome series (3–5 emails): Introduce the brand, share bestsellers, offer a first-order incentive. Convert subscribers who haven't bought yet.
- Abandoned cart (2–3 emails): Reminder at 1 hour, stronger nudge at 24h, last-chance at 72h. Include product images and a clear CTA. Recover 15–25% of abandoned carts when done right.
- Post-purchase: Thank you + cross-sell or upsell. "Customers who bought X also bought Y."
- Win-back: Re-engage lapsed buyers (e.g. 30–60 days since last order). Offer, remind of value, create urgency.
- Browse abandonment: For high-intent visitors who viewed but didn't add to cart. Softer than cart recovery but still converts.
Klaviyo vs. Others
Klaviyo is the go-to for ecommerce flows in Egypt, MENA, and globally. It integrates with Shopify, tracks revenue per flow, and supports SMS. If you're on Omnisend or Mailchimp, flows are still possible — the logic is the same.
Campaigns vs. Flows
Flows are automated; campaigns are one-off (sales, new drops, seasonal). Use both. A well-timed campaign to your list can outperform a week of ad spend.
Get Help
Setting up flows from scratch takes time. Our email marketing service builds and optimizes flows so you focus on product and growth.