Product Page (PDP)
- Above-the-fold clarity: Hero image, price, and Add to Cart visible without scrolling.
- Trust signals: Reviews, "X people bought this week," badges.
- Urgency (when honest): Stock count, limited-time promo only when real.
- Upsells & bundles: "Frequently bought together" or "Complete the set" — can lift AOV 15–25%.
Cart Page
- Free-shipping threshold: Progress bar showing "Add EGP X for free shipping" (if margins allow).
- One-click back to PDP: Don't force users through collections.
- Clear totals: Subtotal, shipping, tax, discount — no surprises at checkout.
Checkout
- Guest checkout: Optional account creation — many abandon when forced to sign up.
- Local payment methods: Fawry, valU, installments — essential in Egypt and MENA.
- Fewer fields: Autofill, address lookup, minimal required fields.
- Mobile-first: Most traffic is mobile — thumb-friendly, no horizontal scroll.
Post-Checkout
- Order confirmation + next steps: Email/SMS, cross-sell or survey.
Get a Full Audit
This checklist covers the basics. For a full website audit and CRO build, we map friction points across your funnel and implement changes with measurement in place.